Marks & Spencer has ousted its clothing and home boss, Jill McDonald, who spent two years attempting to turn around the struggling division.
Chief executive Steve Rowe will take over from Ms McDonald in the short term.
He said the firm needed to “address long-standing issues in our clothing and home supply chain around availability and flow of product”.
Ms McDonald had previous senior roles at Halfords and McDonald’s.
“Her lack of skill in clothes buying and supply chain appears to be the problem. But then the problem existed before she joined, didn’t it?” Global Data retail analyst Maureen Hinton tweeted.
Ms McDonald joined the company in autumn 2017.
Jill McDonald’s appointment came as a surprise.
The former boss of Halfords had been parachuted into one of the trickiest jobs in retail with no fashion experience.
We were told she’d been hired for her “first-class customer knowledge” and experience in running high-achieving teams. In the end, that wasn’t enough.
Marks & Spencer still hasn’t fixed the basics when it comes to its all-important clothing business.
Availability, for instance, is still a big issue. It’s clear she hasn’t been able to move quickly enough to tackle its long-running problems.
Now chief executive Steve Rowe has taken direct control of this division again until a successor can be found.
This week, at the firm’s annual general meeting, Mr Rowe said it had been a “troubled year” for the clothing and home business.
He said there had been some major failures in clothing, including not buying enough jeans for a February promotion.
“That led to us having some of the worst availability in casual trousers I’ve seen in my life,” he said.
However, he also said clothing ranges had improved in terms of fit, style and value.
“I think here we’ve done much of the hard work on style and fit and it’s the process that we need to change,” Mr Rowe said.
“Further work [is needed] on getting size ratios correct, making sure we reduce the number of lines we’re running [and] concentrating on the big lines that we’re famous for across the UK,” he added.
Mr Rowe said Marks & Spencer had developed a strong team in clothing, praising Jill Stanton, women’s and children’s director, and Wes Taylor, the menswear director, who were both hired in 2018.
However, he did not mention Ms McDonald.
After several failed re-launches over the past decade, the 135-year-old M&S is facing challenges to its clothing business from fast-fashion chains such as Zara and H&M.
In May M&S reported its third drop in annual profit in a row, and a 1.6% fall in clothing and home like-for-like sales. Its shares are down 30% from a year ago.